![]() With subtitles, people who are hard of hearing are now able to watch and understand your video. Like we mentioned, when you add captions to video content, it becomes more accessible to individuals. There are a variety of benefits if you add closed captions to video. Multiple studies found that nearly 85 percent of Facebook videos are watched without sound! They also make information easier to retain for all viewers. Additionally, when you add captions to video, it makes it easier for people who are watching a video in a loud environment to follow along. For example, those who are deaf or hard of hearing use subtitles to read the audio while watching the video. ![]() They are an important component because they make your videos more accessible. Captions are a type of subtitle in a video designed for viewers who cannot hear the audio.
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